The two year part-time Master course connects a profound academic education with a strong practice-related focus in Service Management. General and special topics taken out of the professional everyday life are basic contents of the case studies, the training modules as well as part of the project work. The degree course scheme shows topics such as Controlling, Finance, Distribution & Sales, Logistics, Innovation & Change Management, Marketing and Human Resources Management within the Service Management area.
»Marketing is market orientated leadership. Marketing is about value creation for the consumer. Convenience, speed and punctuality is essential for the consumer. Therefore service comes first.«
